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Possible promises Gavin Newsom made to keep Levi's in S.F. 

Wednesday, Jul 22 2009

Last week, Mayor Gavin Newsom announced that the corporate headquarters of Levi Strauss & Co. will remain in San Francisco at least through 2021. What promises did the mayor make to keep Levi's here?

• He'll stop hitting on the secretaries. For real this time.

• He'll get rid of the constant pot smell near their office. Somehow.

• 311 will now be brought to you by the jeans that fit.

• People in the Mission must stop acting like they're too cool to wear Levi's.

• Jennifer Siebel-Newsom must pay to produce a Levi's commercial, which she cannot appear in.

• Supervisors Sean Elsbernd, Carmen Chu, and Michela Alioto-Pier must all "accidentally" show up to the same board meeting wearing boot-cuts, and express surprise and delight on camera.

• The Newsoms' new baby will be named "Levi" or "Strauss."

• October is now Denim Month.

• The Community Justice Court will start sentencing nonviolent offenders to rehabilitation through rugged comfort.

• New police uniforms to include skinny jeans.

• Newsom to issue sternly worded statement to hipsters informing them that jeans are not "ironic."

About The Author

Benjamin Wachs


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