Get SF Weekly Newsletters
Pin It

Objects of Affection 

Wednesday, Jun 24 2009
Whether you’ve pulled this week’s paper out of a kiosk or you’re reading this online in your (hopefully) ergonomic computer chair, chances are that you take the objects you interact with daily for granted. Gary Hustwit name-checks his stylish 2007 typography doc, Helvetica, in his second film of a proposed nerd-porn trilogy, a slickly entertaining and thorough enough curiosity about the form, function, context, inspiration, and evolution of industrial design. Broader in scope than Helvetica but shot as if it were a sequel, Objectified asks an elite global posse of talking heads (creatives, journalists, and big dogs from Apple, BMW, and IDEO) to pontificate on their sundry beliefs, and presents condensed portraits of the brainstorming, manufacturing, sale, and use of various household items. You probably won’t ever look at a toothpick the same way, which is Hustwit’s goal, just as it was when the topic was our culture’s most prominent font, and he’s smart to bring up how designers these days must think about sustainability. Still, as a story of human progress, he might have spent a little more time thinking about how our species will overcome rampant consumerism and a little less time fetishizing materialism. Despite its lip service to eco this and landfill-reduce that, Hustwit’s film likes its stuff.
June 24-28, 2009

About The Author

Aaron Hillis


Subscribe to this thread:

Add a comment

Popular Stories

  1. Most Popular Stories
  2. Stories You Missed
  1. Most Popular


  • clipping at Brava Theater Sept. 11
    Sub Pop recording artists 'clipping.' brought their brand of noise-driven experimental hip hop to the closing night of 2016's San Francisco Electronic Music Fest this past Sunday. The packed Brava Theater hosted an initially seated crowd that ended the night jumping and dancing against the front of the stage. The trio performed a set focused on their recently released Sci-Fi Horror concept album, 'Splendor & Misery', then delved into their dancier and more aggressive back catalogue, and recent single 'Wriggle'. Opening performances included local experimental electronic duo 'Tujurikkuja' and computer music artist 'Madalyn Merkey.'"