The visual language of matchbooks broadcasts a rich local dialect, which took root in the Tenderloin’s many restaurants, bars, hotels, and social clubs. As physical artifacts, they provide a historical record of a business or address. But what’s more, these mass produced and widely distributed tokens touched myriad individual narratives, belonging to people who walked the same streets and lived in the same buildings as the present Tenderloin community. Walk these streets with a Tenderloin Museum Historian. You'll be mesmerized both by how much has changed, and how much has stayed intact. Let your historical imagination run wild!
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