Last week, San Francisco Chronicle executives said they were "pleased" after learning that the paper's circulation has dropped 26 percent in six months. What else are Chron chieftains pleased about?
• Recent layoffs mean everybody finally gets a parking space
• The whole "newspapers are dying" panic gives the Chronicle a ton of free media. You can't buy that kind of publicity
• The Chronicle's expensive new presses create sharp, beautiful pictures for no one to look at
• People still pretend to read Matier and Ross
• This one guy they saw on the bus seemed really into an article on page 8
• A decline in display advertising finally gets news reporting out of the pockets of big business
• A decline in classified advertising finally gets news reporting out of the pockets of small business
• A decline in circulation finally gets news reporting out of the pockets of its readers
• Struggling newspapers have successfully "raised awareness" of their plight
• The Internet seems to really be catching on in San Francisco
• Chicks dig titans of a dying industry
• Nobody reads anymore, so nobody knows how little reporting they do
• There's a recession to blame every-thing on
