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A Hoax Is a Hoax
I used to live in San Francisco and like to keep up with the "goings on." I think your idea for that prank was hilarious, and wish I could have been there ("Wag the Mission," Mecklin, June 9).

Mariah King
Bountiful, Utah

That was great! I read about it in Netscape's "Offbeat News," and had to comment.

Of course, Jerry Roberts of the Chronicle is right: You (and all the other self-styled "alternative" papers, especially the L.A. Weekly down here) have no credibility whatsoever. But that's beside the point. Actually, it might even be the deliberate point.

All kidding aside, anything that pokes fun at the post-yuppie urban too-cool hipoisie that constitute your readership is mighty damned tasty.

Jonathan Ball

The prank is so good, I'm wondering if it was really a prank! Congratulations on a job well done.

Bill Young

God I miss San Francisco! Unfortunately, it's not just the S.F. media that's "habitually lazy, press-release driven, gullible, and focused on easily presented controversy, rather than substance."

At least you can still count on a significant number of Bay Area residents to get the joke. People down here would still be scratching their heads. Keep up the great sociological therapy!

Suzanne Solon
Austin, Texas

Bravo! I'm gonna guess you're not a native. I would also guess most of those duped aren't either. It's the wide-eyed, myopic utopians who flock here that require this kind of cleansing. Thanks.

Bill Friedman
Via Internet

That phony protest was pure genius. Keep up the good work.
Albert Statti

As someone who lives near Washington, D.C., I am blissfully unaware of what happens anywhere else in the nation (Beltway mentality, don'tcha know). I read about the prank your team pulled, and I was amused and quite happy that someone out there has the chutzpah to tweak the city they live in.

Your new maxim is bold ("... Mecklin's Maxim, and make everyone aware: When people behave preposterously in San Francisco, they deserve to be pranked") and I believe that it could translate very well to other metropolitan areas.

Your name does remind me of another newspaperman who liked to keep people on their toes from time to time, H.L. Mencken. I think Mr. Mencken would be proud and amused.

John Teska
Alexandria, Va.

You know, I had my suspicions about that "rally." And to read today that my suspicions were confirmed! Excellent job to John Mecklin and the whole staff. As a longtime reader of SF Weekly, both pre- and post-New Times, you have continued to earn my undying loyalty.

This was really funny stuff, but likewise the Weekly does occupy a critical independent journalistic niche here. As an example, I can cite the story perhaps three months ago in the Weekly about the plight of the Albany Landfill dwellers ("Peasantville," April 7). The "mainstream" S.F. media is just now picking that story up.

Keep up the good work. Especially the satire.
Jeff Carter
Telegraph Hill

I salute Dog Bites and all of the staff who fooled these fools! You've given me a reason to keep reading your paper. I saw the ad you placed and started laughing immediately. How our far leftist friends could not tell it was a joke is, well, a joke in itself. Keep up the good work!

Todd R. Carter
Western Addition

Great job! I am an ex-resident of S.F., now much happier in the East Bay, and really enjoy that somebody sheds some light on the head-in-the-ground, blinders-on mentality that runs rampant in S.F. Keep up the good work, and try not to take too many shots at the most obvious target in S.F. media, the most pathetic Guardian.

Tom Grissom

Regarding your recent yuppie prank rally report, I would like to thank SF Weekly for dismissing even the barest pretense of journalistic integrity.

Before this event, I mistook SF Weekly as a measured voice that addressed the concerns of my community with respect. Thank you for opening my eyes to your publication and editorial board's complete lack of honesty, maturity, or vision.

I won't get fooled again.
Robert Kirsten

No one enjoys pranks more than many of us who do live in the Mission and are involved in neighborhood politics. I wonder, though, if you thought about the ramifications of your prank -- namely, offering the police a handful of "suspicious" characters that they can now follow, harass, and break into the homes thereof in search of more suspicious materials. (Case in point: Kevin Keating.) What did you get in return for this favor?

I agree that most of the media in this town -- you are in this category too -- are irresponsible in bringing information to the people. But are you now in bed with the "responsible keepers of the peace" as well as the conservative establishment?

I hope you follow the string of new "radicals" who end up in S.F. booking offices on trumped-up charges because of your prank. I also hope you realize that you have placed one big obstacle in the way of free speech and expression by passively naming names against people who are passionate about something, an emotion lacking in most members of "responsible" society today.

Enjoy your successes and remember people are talking.
Emily Zuzik

Judging by the insufferably self-righteous tone of your "Wag the Mission" column, I don't expect you to even consider the thought, but maybe you will eventually: This joke is on you, actually, and on the embarrassing brand of journalism you and your "trusty lieutenants who salivate at the mention of prank-playing" apparently are cheerleading these days at SF Weekly.

Let's review the brief sequence of events that left you swelling with sixth-grade-ish, neener-neener pride: 1) You purposely misrepresented your publication and roles as journalists to advertise and stage a neighborhood political event, apparently as a joke. 2) People, not too surprisingly, showed up to the event. 3) The local media covered the event.


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