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Wallpaper.’s Eric Frederic is an unstoppable viral music producer. But can the incessant songwriting, video blogging, and booty tweeting make him a star?

Wednesday, Sep 23 2009
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Frederic is also called to Los Angeles for unrelated nibbles from the record industry he once cursed. For this round, the focus is on songwriting for other artists, an exciting networking and revenue stream possibility. Sri Lankan–British MC M.I.A.'s fiancé, Ben Bronfman, who runs Green Owl Records, asks Frederic to pen tracks for up-and-coming rapper Theophilus London. That same week, Frederic alsos brainstorm songwriting ideas for rappers Flo Rida and Pitbull — and drinks cognac for the first time — with Kane Beatz, a producer who has worked with Lil Wayne. An old BMI connection from his Locale A.M. days is matchmaking Frederic with producers who could use his songwriting skills. Wallpaper.'s frontman also further procrastinates on his promise to do nothing but relax and eat kimchi for a couple of days.

Frederic feels like he's at the tip of an iceberg, but he's unsure what that iceberg looks like. If Wallpaper. had a major label or big management company, the future would be more predictable. "Since the music industry changes every day, I don't even know what it means to 'blow up,'" he says. He still refuses to wait around for a nod from a record executive to move ahead with his ideas, though. It's harder this way. But he says the successes are more personally gratifying.

Nothing's for certain, but there's always hope a new minor victory will eventually lead to a major one for San Francisco's biggest indie hustler. Frederic is now prepping for Wallpaper.'s big Doodoo Face release show at Rickshaw Stop on Saturday, Sept. 26. He also hopes to catch a break soon, at least financially speaking. "I'm looking at my 30s on the horizon and thinking, 'Dang,'" he says with a laugh. "I can't live like shit forever."

For now, he's content to dance along the schizophrenic border between Ricky Reed's club life glitz and Eric Frederic's credit card debt. The more doodoo-faced Wallpaper. fans he can rally to storm the Web along the way, the better.

About The Author

Jennifer Maerz

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