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Overpriced Sports Star Joins Local Team; Light Reading; A Match Made in Heaven; A Suggestion for Rearranging the Deck Chairs at

Wednesday, Aug 29 2001

Overpriced Sports Star Joins Local Team

Skip Bayless' farewell sports column for the Chicago Tribune began with three paragraphs about his fourth-grade crush on a student teacher (to illustrate how much he hates goodbyes), segued through his greatest journalistic hits, thanked readers for reading him, and ended with a wistful return to his opening theme of unrequited student-teacher love and regretful leave-taking: "It's as if I can still feel her kiss on my forehead."

Two months later, Bayless is locking lips with the San Jose Mercury News, which has hired him to write four sports columns a week about whatever he wants, beginning in mid-September. Known for his relentless sniping at those he considers the villains of sport, Bayless gives the Merc a nationally known mug shot. The picture isn't entirely free of flaws.

Bayless didn't expect to be job-hunting this summer. He arrived at the Tribune in early 1998, after stops at the Miami Herald, the Los Angeles Times, the Dallas Times Herald, and the Dallas Morning News, along with contributing work for Sports Illustrated, the New York Times, and ESPN. He has also written four books. But after what he calls the two best years of his career at the Tribune, Bayless says the paper's new top editor, Ann Marie Lipinski, changed the rules.

Her decree: The sports front page would have only one column, always running down the left side. Columns spilling over that length would be trimmed -- they would no longer jump inside. The Tribune also stopped sending the sports final to the suburbs, to save about $1 million in circulation costs. Bayless sent Lipinski a letter pleading for more flexibility. He says she didn't respond; she says she was merely asking sports columnists to contain themselves.

"It was tugging at my soul," Bayless says by phone from Chicago, his earnest twang a contrast to his vitriolic writing style. "I really enjoy this stuff. I live it, probably to a fault. So I just flat-footed quit."

Two days later, Bayless says, Mercury News Deputy Managing Editor Dave Tepps, an old friend from the Miami Herald, sent the jobless Bayless an e-mail: "Ever thought about working in San Jose?"

Bayless doesn't work cheap. He made $225,000 a year at the Tribune, according to Brill's Content, and Tepps acknowledges that throwing a six-figure salary at one writer might cause grumbling in some newsroom quarters, especially in light of the paper's recent economic woes. "Certainly he'll be well-paid," says Tepps, who wouldn't say how well. "But we're not the Chicago Tribune. We're not as big."

New Publisher Joe Natoli also declines to make Bayless' salary public, but says the sports columnist's hiring sends a message: Ignore the recent round of buyouts, the resignation of former Publisher Jay Harris in protest of cost-cutting demanded by the Merc's parent company, Knight Ridder, and the death of the paper's Sunday magazine.

"We've cut some expenses, but our real goal is to grow," Natoli says. "We'll spend money where we think it's appropriate."

Even Luther Jackson, executive director of the San Jose Newspaper Guild, says he welcomes Bayless' hiring -- although he would also welcome more advertising executives and local news reporters. "We hope this is the start of a very positive trend," Jackson says.

It remains to be seen whether the hiring is part of a trend, or is even particularly positive. Bayless was never as popular in the Tribune newsroom or in Chicago as his predecessor, Bob Verdi, or his one-time colleague, Bernie Lincicome. He distinguished himself with clubhouse scoops and accurate draft predictions, but his columns overflowed with shopworn puns and took on a self-involved quality that left many readers thinking he had a tin ear for Chicago sports.

"He took a lot of cheap shots in personal ways in his column," says a former Tribune colleague who asked not to be identified. "It's probably what everyone else in town was saying, but he crossed the line a couple of times. I wasn't surprised when I heard he was leaving the Tribune -- if anything, I was surprised he lasted as long as he did."

The colleague cited above says good advice for dealing with Bayless sports columns came a few years ago in a letter to the Chicago Tribune editor. "Skip Bayless?" the letter read in its entirety, "I think I will."
-- Matt Palmquist

Light Reading

In last week’s San Francisco magazine sweepstakes, the winner was ... Sports Illustrated, which included Rick Reilly’s surgical disemboweling of Barry Bonds. Alas, the noise about Reilly’s piece overshadowed the news that the long-awaited new city magazine, 7x7, finally hit local newsstands. It’s not that we were exactly excited about the magazine’s arrival, but we do think some competition is a good thing, especially when our only option thus far has been the moribund San Francisco. To be fair, though, San Francisco does have the KQED viewing guide (click here to view guide), so we can know in advance when Suze Orman is going to dry-hump the concept of the no-load mutual fund. Thanks, guys! As a service to busy readers who don’t have time to scrutinize the two city glossies, here’s a tale of the tape.
-- Mark Athitakis

A Match Made in Heaven

Pleasanton-based PeopleSoft Inc. made national news last week, announcing a sale of more than $10 million in corporate software to the Internal Revenue Service.

That may cause cringing among tax-paying SF Weekly readers with decent memories. PeopleSoft, after all, is the company that sold the San Francisco Unified School District a $1 million software suite in 1995 to run its accounting and human resources operations, which resulted in a spectacularly botched installation (by PeopleSoft-endorsed consultants). The district's books and employee data were hurled into dysfunctional chaos as a result. PeopleSoft has blown up elsewhere, too, in even more spectacular fashion: It forced one Delaware company to cut valid paychecks to Mickey Mouse; helped failing college students avoid mandatory expulsions; and even sparked a federal racketeering lawsuit.

At the SFUSD, where the PeopleSoft system is finally approaching functionality, the news was greeted with pained hilarity. "Ha, ha, ha!" cackled Board of Education President Jill Wynns. "Sorry."
-- Jeremy Mullman

A Suggestion for Rearranging the Deck Chairs at

What with layoffs, salary cuts, and the threat of a NASDAQ delisting, it'd be easy to jump on the death-watch bandwagon. We're not much for Schadenfreude, though. We don't want to see it go away, we'd just like to see Editor David Talbot clean house a little. For starters, he could just get rid of the "Brilliant Careers" series.

Salon launched "Brilliant Careers" back in November 1998 -- the good old days -- to give lengthy wet kisses to interesting personalities. Some were famous (Bob Dylan, George Soros, Ted Williams), some were just unique in obscure ways (electronic music pioneer Karlheinz Stockhausen), but lately the "Brilliant Careers" folks seem to have run out of ideas. Last week was the final straw:

"Brilliant Careers: Janet Jackson. Her best singles represent the kind of quality craftsmanship that made us listen to the radio in the first place."

Eh? Even accounting for differences of taste, we're not getting this commingling of "Janet Jackson" and "brilliant" in the same sentence. And the article doesn't sell the point. All we get is a rundown of Jackson's spotty career; staying out of the tabloids is presented as an achievement, while not sucking as much as O-Town is presented as brilliance.

Clearly the magazine could use some help, so we'd like to suggest a few profiles that are at least as good as Janet Jackson:

"Sen. Edward M. Kennedy. For 69 years, the Massachusetts politico has done what his brothers could only dream of. Live."

"Orlando Jones. From cameos in Say It Isn't So! and The Replacements to those wacky 7UP ads, America's funny bone is directly connected to Orlando."

"Li'l Bow Wow. How Snoop Doggy Dogg's littlest protégé became the fresh new face of hip hop."

"Delta Burke. The star of Designing Women has done some stuff since that show got canceled, you know."

"Bob Eucker. How a mediocre baseball player rose to the heights of Mr. Belvedere and the broadcast booth."

"David Talbot. How an editor kept a terrible Internet business model alive for years on fumes and hope."
-- Mark Athitakis


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