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He continues to study the products, talking almost to himself: "The category's eventually going to wake up, so we're just trying to go as fast as we can right now." Then he sighs, drags his gaze away from the shelf, and leans back in his chair. There's a wistful look in his eye, and the dismissive tone he usually employs when speaking about the industry disappears.
He points at a bottle of Method dish soap on the table in front of him and offers a summary, plaintive wish: "I just hope my grandchildren go into a store someday and say, 'My grandfather started that.'"
