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Arts & Entertainment

Best New Record Store 

1-2-3-4 Go! Records

Wednesday, May 6 2015

Under a shelf of B-list horror flicks and records by Against Me!, Beck, and OFF!, Steve Stevenson, owner of 1-2-3-4 Go! Records, watches shoppers browse his new store’s collection in the space it shares with Lost Weekend Video.

“We have a small store and a very tight focus,” Stevenson said. “Some places you browse for half an hour and come out with one record. I’ve always prided myself on a faster experience.” 1-2-3-4 Go! Records opened on Valencia April 2 as the sister store of Stevenson’s Oakland storefront of the same name. It shares its new San Francisco space with Lost Weekend Video, that organized an Indiegogo campaign and partnered with the Oakland record store and label to save its space. Now, the two separate stores share one location that hawks a finely curated selection of everything from new punk LPs to cult films on VHS.

“We had one woman who hadn’t been into [Lost Weekend] in a couple of years,” Stevenson said. “She reactivated her account, rented three movies and bought two records!”

Lost Weekend is no newcomer to the Bay Area punk scene. Adam Pfahler, the drummer of legendary Mission punk band Jawbreaker, opened the store in 1997 after the band split. Since then, it’s played host to the Cinecave, an almost-nightly standup comedy venue, and established itself as a neighborhood fixture. Stevenson says that the new store won’t host full-fledged rock and roll mayhem like the Oakland location does, but might hold acoustic performances.

In its first week of business, 1-2-3-4 Go!’s San Francisco store made comparable money to its flagship Oakland location, according to Stevenson.

“We’ve been received so well,” Stevenson said. “It’s been great. While everyone else is moving out, I want to prove that cool things can still be able to come into the Mission.” The record store just celebrated its grand opening on Record Store Day, where it had special releases and catering by Voodoo Van. One of those releases, a colored single by the Buzzcocks, was only available through the new San Francisco store.

(Sorry, no information is currently available for other years in this same award category.)


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