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Best Mascara Alternative 

Benefit Cosmetics

Eyelash tinting — it sounds like the kind of scary beauty procedure that's normally the sad provenance of starlets and sorority girls. But when you consider all the shortcomings of mascara (bleary, early-morning pokes in the eye; the emotional foresight needed to avoid it on days when someone might break up with you; waking up all raccoony if you forget to wash it off, etc.), tinting comes out the lower-maintenance option. In the wrong hands this process can have horrific results, which is why we endorse the homegrown beauty authorities at Benefit Cosmetics. For just $18 you can spend six weeks looking naturally glam and bright-eyed, 24 hours a day. Maybe she's born with it? We won't tell.

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(Sorry, no information is currently available for other years in this same award category.)

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