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Best Lingerie Store 

Alla Prima

Alla Prima is one of the only San Francisco stores to carry the gorgeous Italian lingerie line La Perla. But every undergarment at this boutique's two locations is a work of art. There are understated bras and panties you can wear every day, as well as dramatic pieces for extra-sexy occasions. It's not cheap -- a bra here can run you $100 -- but unlike the wares at other lingerie purveyors, Alla Prima's products will last for years if hand-washed. The store keeps your measurements and past purchases on file in its computer system, so your significant other can drop in without you and buy you a surprise in your correct size and favorite color.

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