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News, Dog Bites

Dog Bites

Wednesday, May 2 SF Weekly publishes a story headlined "Smoking Gun," about recently uncovered documents showing that tobacco company R.J. Reynolds developed a "subculture urban marketing" campaign targeting San Francisco gays and homeless people. Its name: Project SCUM. Asked how…
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News, Letters

Letters to the Editor

Murder by suicide: While I agree that the use of the acronym "SCUM" is offensive ("Smoking Gun," Bay View, May 2, on a marketing campaign by tobacco company R.J. Reynolds, called Project SCUM, targeting San Francisco gays and homeless people),…
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News, Bay View Smoking Gun

Smoking Gun

In its efforts to increase cigarette sales in the mid-1990s, tobacco company R.J. Reynolds hit on a novel bit of niche marketing in San Francisco, according to recently uncovered documents. It created a campaign that focused mainly on two groups…
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