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Thursday, June 11, 2015

So, We're Getting Two Places With the Name Myriad?

Posted By on Thu, Jun 11, 2015 at 8:00 AM

click to enlarge This is Myriad, not The Myriad. - TOM WALTON
  • Tom Walton
  • This is Myriad, not The Myriad.

If two fancy Soma joints named Dirty Water and Dirty Habit weren't sure to lead to confusion over text and the occasional hasty, six-block jog to meet up with friends, it seems that San Francisco is going to get a food hall called The Myriad (at 2175 Market, off 15th St.) and a restaurant called Myriad (at 2491 Mission, between 20th and 21st Sts.) Oh, boy.

The Myriad is not entirely new; Hoodline announced in early April that Forest City (developers of the giant Pier 70 project) had gotten butcher shop Gambrel & Co. and a cocktail bar called Mrs. Jones as two of the 10-15 preliminary tenants in their 4000-square-foot space, whose tagline is “Much More Than Mom’s Market.” There was to be a selection process to fill the rest of the space with applicants, in anticipation of an early July opening, but it’s been pretty quiet over there and the site reads as if they're still soliciting vendors.

Approximately one mile away, Myriad Gastro Pub is a definite go. Owner and Executive Chef Tricia Tracey’s “globally inspired and San Francisco-grounded menu” will include small and large plates, from salt-cod fritters with lemon aioli and potted chicken-liver mousse with port-wine onions and grilled sourdough to roasted halibut with claims, guanciale, and dried tomatoes. (The menu is here. Warning: pdf.) Replacing the former Izakaya Nombe, this 65-seat restaurant will stock about 40 wines, along with craft beer and cocktails made from vermouth, fortified wine, and other non-hard-liquors. Dinner service is targeted for “mid-June,” with weekend brunch to pick up in early July.

So there you have it. I can’t help but laugh an additional, extra-nerdy belly laugh because the word myriad confuses some people when it’s used as a noun and not an adjective. Each is considered acceptable in contemporary English, and in the case of San Francisco dining, that’s good, because we’re about to make use of both. Although these situations often end badly for one side, we extend our best wishes for success (without any lawyering up) to all parties.

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About The Author

Peter Lawrence Kane

Peter Lawrence Kane is SF Weekly's Arts Editor. He has lived in San Francisco since 2008 and is two-thirds the way toward his goal of visiting all 59 national parks.


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