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Tuesday, October 21, 2014

Starting a Food Business, Part 2: Building a Website

Posted By on Tue, Oct 21, 2014 at 3:40 PM

click to enlarge Get some coffee -- you're going to need it. - FLICKR/BUILTBYDAVE
In the last installment of this new series on starting a food business, we gave some resources for renting commercial kitchen space, a necessary initial step for many food businesses.

This week, we will give some tools for another important first step or thing-you-want-to-do-sooner-than-later-but-often-procrastinate-on: building a website. It's important to have a page on the internet for people to know who you are, what you do, and where to find you.

The good news is: you don't have to be a web designer or pay hundreds or thousands of dollars to get a website built. Below are a couple good resources that allow you to easily build a website for free or on a budget with point-and-click customization in less than just a couple hours.

Squarespace is a pretty slick, well-established website builder that allows you to easily build a website based off a selection of fourteen different templates. It has 24/7 support, and can connect to all your social media accounts as well as your e-commerce platform if you sell things online. The price starts at just $8/month.

Brandcast is a point-and-click website builder, and is the tool I used to build the website my business, DOUGH & CO. It allows more customization than Squarespace's templates, allowing your site to standout from the crowd. You can easily add pages, text boxes, pictures, and link to your social media accounts. It's real-time, so if you make a change or edit, it takes place right away. The program is still in beta, but if you request an invite and mention this article in the signup process, they'll give you an invite for free.

Wix is pretty much like Squarespace's template-based editor, but it offers a wider selection of templates as well as a free option. The only caveat to the free option is that you must place a Wix ad on your website. 

Hopefully with the above tools, you'll be able to easily and inexpensively build a website—something that's key to a food business or any business for that matter.

Follow @streetfoodsf for all things delicious and @doughandco for all things doughlicious.

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Omar Mamoon


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