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Monday, September 22, 2014

SOMA Chef Takes Aim At Obnoxious Diners

Posted By on Mon, Sep 22, 2014 at 4:15 PM

The somewhat nicer replacement sign - SAN FRANCISCO CHRONICLE
  • San Francisco Chronicle
  • The somewhat nicer replacement sign

Chef James Chu is dealing with controversy created after he closed his SOMA eatery, SO Restaurant, late last week. The restaurant posted a handwritten window sign, boasting of the restaurant's disdain for organic food and gluten-free dishes, and asserting its love of MSG, EaterSF reported.

The original handwritten sign, which directly blamed the closure on customers, was taken down over the weekend and replaced with a more polite typed response, asking hard to please customers to "just turn around and go somewhere else."

The first sign was written after Chu had an encounter with a particularly difficult customer Friday night. In an interview with the local ABC affiliate, Chu defended his actions, and announced that he has no plans to change SO's menu. 

This non-verbal protest by a restaurant is coming on the heels of an equally pot-stirring offer by Botto Bistro, giving customers 25% discounts for one-star Yelp reviews

Check out the ABC piece, and decide for yourself if Chu's actions were justified.

[via Eater, Inside Scoop]
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David L. Garcia

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