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Tuesday, August 26, 2014

Delivery Wars: Uber Tests On-Demand Lunch in Santa Monica

Posted By on Tue, Aug 26, 2014 at 1:48 PM

click to enlarge uber_logo.jpg
"Like Uber, but for food" is how many have described the new wave of on-demand delivery services like Sprig, Caviar, Postmates, and others — and now Uber itself is testing the waters. This week, the rideshare service is piloting UberFRESH in Santa Monica, a new option that will deliver a "prix fixe lunch" to hungry users in 10 minutes or less.

There's a set menu every day — today brings chicken soup and Ceasar salad from Tender Greens, tomorrow is a salad from the Santa Monica Farmers Market, Thursday is a Godmother sandwich from Bay Cities Deli (one of the best sandwiches in Los Angeles, if not the world). All meals are $12 and come with a chocolate chip cookie. 

We've reached out to Uber to see if they'd test such a thing here, but it's worth remembering that Uber periodically tries different uses for its app. The company has piloted a moving service and Christmas tree delivery in New York; on-demand marriages, 15-minute kitten cuddles, and delivery from the Tamale Lady in the Bay Area.

With Square buying delivery service Caviar and Sprig continuing to fine-tune its menus from guest chefs, it seems the food delivery wars are just heating up. Before anything though, can someone figure out how to disrupt S.F. pizza delivery so we can get a decent slice delivered to our door?




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About The Author

Anna Roth

Anna Roth

Bio:
Anna Roth is SF Weekly's former Food & Drink Editor and author of West Coast Road Eats: The Best Road Food From San Diego to the Canadian Border.

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