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The food delivery wars continue to heat up. San Francisco-based
Square and
Caviar, a food delivery service, have become one as the former has swallowed and acquired the latter for a
reported $90 million.
"Together we’ll double down our mission of delivering premium food through a premium delivery service with no compromises — giving buyers easy access to the food and restaurants they love so much," says Caviar CEO and co-founder Jason Wang in a
blog post on the site.
As far as the consumer is concerned, not much will change besides the current delivery flat rate of $9.99 falling to $4.99.
Although Wang says the two companies will be operating separately until further notice, Re/code speculates differently.
"Caviar could eventually be integrated into Square Order, so customers could browse pickup and delivery options in their area from the same app,"
Re/code reports.
Caviar, priding itself on
delivering the previously un-deliverable, already operates in 10 U.S. cities in six states from coast to coast, including San Francisco, LA, Chicago, and New York City. This acquisition could mean sharing the wealth and more Caviar for the people.
[via GrubStreet]