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Tuesday, May 13, 2014

San Francisco Soup Company Announces Plans to Track Your Every Move

Posted By on Tue, May 13, 2014 at 12:00 PM


SF Weekly's own Joe Eskenazi has news over on The Snitch that everyone's favorite cheap lunch spot, the San Francisco Soup Company, is rolling out a new "iBeacon-Enabled Mobile CRM Platform." What does that mean for you, the soup-lover? Well, it's essentially a high-tech loyalty club that will give you rewards for soup purchases and push news and offers to your smartphone. But it comes at a price.

Like so many things today, that price is your privacy: The company plans to gather data on your spending habits and location for better precision marketing. More specifically, it means:

  • Customers' whereabouts will be tracked, so entreaties to buy a bowl of soup can be deployed when they are in close proximity to a store."Knowing such customers are near the location allows SF Soup to send a personalized offer to that patron immediately. Once inside, the staff can offer even more personalized touches;"
  • This will be especially enticing when "daily soup notifications" are released when "customers' favorite soups are being served";
  • Your preferences are being tracked. Your location is being tracked. The amount of money you blow on soup is being tracked: Offers will be tailored "to each customer based on spend..." (sic).

Head over to The Snitch to find out more.

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About The Author

Anna Roth

Anna Roth

Anna Roth is SF Weekly's former Food & Drink Editor and author of West Coast Road Eats: The Best Road Food From San Diego to the Canadian Border.


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