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Wednesday, March 12, 2014

Local Cellar Opens in the Mission

Posted By on Wed, Mar 12, 2014 at 12:05 PM

Local: vodka, rum and limoncello - MARY LADD
  • Mary Ladd
  • Local: vodka, rum and limoncello

In the Mission, there's a new (chill) shop for California beer, wine, and spirits including rum, vodka and mead at Local Cellar -- from the folks behind the recently opened Local Mission Market, Local's Corner, and Local Mission Eatery, which just celebrated a fourth anniversary. As you may have guessed, provence is a key focus for this growing mini-culinary empire and owners Yaron Milgrom and chef Jake Des Voignes. The team took over a relatively unassuming space that for years was occupied by a liquor store called Jefferson Market.

Local Cellar - MARY LADD
  • Mary Ladd
  • Local Cellar

For Local Cellar, beer fans can nab Almanac Beer and other local craft bottles from Rubicon Monkey Knife Fight to 101 North Heroine IPA, Eel River Blonde and others. There was a bowl of hops on the counter to touch and smell, adding to the sudsy fun. For wines, expect California local bottles along the lines of Donkey & Goat, Broc Cellars, Matthiasson, Giornata, Farmers Jane and Calder (the Charbono wine yields bright fruit and is part of the Slow Food Ark of Taste).

It's nice to see many of the bottles are interesting but also priced at $10.99 to $27.99 and without a giant markup. To combat our long bouts of warmer weather, a bottle of fresh fruit infusions from Verbena is an nice sipping option -- we went for the cherry version. Local Cellar's David Dranitzke told us that much of the produce used by Verbena is the same used by Local Mission Market, and he loves the Verbena story and product -- the batches are small and steeped into premium grape brandy to extract outstanding sugars and only fresh fruit and juice are used.

Accessing this sort of local knowledge is why the compact space at Local Cellars should be on our radar: Find something new and exciting to try and ask away any questions before purchasing. Also many of the winemakers are friends and known to the Local Cellar family. When asked about how the neighborhood had reacted to the new shop, Dranitzke confirmed that folks had stopped in to say how excited they are to see Local Cellars open.

Online purchases can be made at www.localcellarsf.com for pick up at the shop or over at Local Mission Market. Having an online presence is another way that this shop is a different shopping experience from the traditional Mission corner booze hub. Spend over $99 for free delivery in the U.S. and bargain hunters can jump into the "no corkage" offer through April 2014 for any wines purchased at Local Cellar and consumed at Local Mission Eatery or Local's Corner.

Local Cellar seems to follow the same local and seasonal approach with less on-hand bottle inventory than Bi-Rite Market, or even the 26th and Guerrero Market. There's just booze to order here, and it is recommended that hungry folks seeking a full meal or some produce/charcuterie, cheese and prepared foods journey to the nearby Local Mission Market to stock up. Hours are flexible, generally from noon to 8 p.m., but on Mondays the shop sometimes closes early.

Local Cellar, 2801 22nd St., 795-4022

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Mary Ladd

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