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Wednesday, September 25, 2013

"It's Just Shit Coffee": Pumpkin Spice Latte Backlash Gets Local

Posted By on Wed, Sep 25, 2013 at 12:30 PM

Finally, some truth in advertising. - SF CITIZEN

Is it just me, or has there been more vitriol than usual directed at the Pumpkin Spice Latte (PSL, or #PSL if you're extra cool) this year? The sweet, syrupy, not-at-all-pumpkiny Starbucks concoction has been embraced as a sign of autumn in recent times, but I've never heard this much backlash.

From a blogger's "open letter to people who can't stop talking about Pumpkin Spice Lattes" that was passed around the Internet a few weeks ago, to the petition on for vegan PSLs ("nothing about 'pumpkin' or 'spice' has to come from an animal!"), it seems that 2013 might finally be the year that people realize that PSLs are not actually very good (or good for you).

Here's one more local indicator: As SF Citizen discovered, Starbucks was stupid enough to post an ad for the PSL on Haight Street, and it wasn't before long someone tagged the bus stop ad with "It's just shit coffee." Amen.

[via SF Citizen]

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About The Author

Anna Roth

Anna Roth

Anna Roth is SF Weekly's former Food & Drink Editor and author of West Coast Road Eats: The Best Road Food From San Diego to the Canadian Border.


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