Get SF Weekly Newsletters

Tuesday, June 4, 2013

Watch This "Hopumentary" About the Rise of Craft Beer in America

Posted By on Tue, Jun 4, 2013 at 9:00 AM


A pair of local video producers have made a 15-minute documentary about the San Francisco beer movement. Craft Beer: A Hopumentary profiles the rise of local brews through the lens of local spots like Lagunitas, City Beer Store, Zeitgeist, and Southern Pacific Brewing. In it, the filmmakers explore the rise of craft brewing since the early 1980s, when there were 100 breweries in the U.S. -- in 2012 there were more than 2,300, and the number is growing.

See also: "Deliciousness is My Primary Concern": Watch This 12-Minute Coffee Documentary

Filmmakers Jeremy Williams and Phil Shutz, who'd met at a web video production company back in 2008, got the idea for the film over a beer at Pi Bar. They decided to collaborate on what they thought would be a 4 to 5 minute video. But as they talked to their subjects and heard the stories, the length expanded to its now 14:32 minutes.

"It was definitely a lot of fun to make. All of the folks involved in front of the camera couldn't have been more open or interested and just telling their story, excited about getting their story out," says Schulz.

Right now the team is showing it around town and hope to submit it to festivals. And as for a feature? It could be in the works. "For me, it was a great growth experience," Schulz says, talking about how much he learned about craft brewing thanks to the generosity of the people in front of and behind the camera -- including a crewmember who donated his longterm bottle cap collection for the opener. "We're glad we got the opportunity to tell the story," he says.

Watch the video here:

Follow @annaroth

  • Pin It

About The Author

Anna Roth

Anna Roth

Anna Roth is SF Weekly's former Food & Drink Editor and author of West Coast Road Eats: The Best Road Food From San Diego to the Canadian Border.


Subscribe to this thread:

Add a comment

Popular Stories

  1. Most Popular Stories
  2. Stories You Missed

Like us on Facebook


  • clipping at Brava Theater Sept. 11
    Sub Pop recording artists 'clipping.' brought their brand of noise-driven experimental hip hop to the closing night of 2016's San Francisco Electronic Music Fest this past Sunday. The packed Brava Theater hosted an initially seated crowd that ended the night jumping and dancing against the front of the stage. The trio performed a set focused on their recently released Sci-Fi Horror concept album, 'Splendor & Misery', then delved into their dancier and more aggressive back catalogue, and recent single 'Wriggle'. Opening performances included local experimental electronic duo 'Tujurikkuja' and computer music artist 'Madalyn Merkey.'"