Get SF Weekly Newsletters

Wednesday, May 29, 2013

Moishe Pippic's Brisket Sandwich Pays Homage To Simplicity

Posted By on Wed, May 29, 2013 at 2:15 PM

The kind of sandwich an old friend recommends. - ALEX HOCHMAN
  • Alex Hochman
  • The kind of sandwich an old friend recommends.
Adam Gasner turned me on to the Big Gulp. As high school freshmen, our sad idea of adventure was to cut class leave school a little early and take the K streetcar down Ocean Avenue to the 7-11. There, Adam introduced me to a "like 80 oz." cup that I gleefully filled with Dr. Pepper. Though the cup was really only 32 oz., a teenage addiction was born.

Cut to almost thirty years later and Adam finally pings me with his second "must consume" item, the brisket sandwich ($10.95) served only on Fridays at Moishe's Pipic, the venerable yet easy to forget deli in Hayes Valley. Lunch was hastily arranged and I soon found myself plowing through one of the most straightforward sandwiches in the city and wondering aloud to Adam how I'd not known about it.

There's not much to describe. Longtime owner Joe Sattler plops roughly half -a- pound of steamed Vienna brand smoked brisket in between two slices of sturdy, seeded rye bread. Mustard is left to user discretion. Yet in a city of tricked out sandwiches often featuring far too many ingredients, I appreciated this homage to simplicity. It brought to mind Baltimore's famed pit-beef sandwiches with its beefy intensity and tinge of smoke. Sattler is so proud of his connection with Vienna that he showed me the box that the meat was delivered in, Chicago postmarks and all.

So Adam's two for two with the Big Gulp and a brisket sandwich. Hopefully I'm not stuck waiting another thirty years for his next blessing.

Moishe's Pippic, 425 Hayes St. (at Gough), 431-2440

Follow Alex Hochman @urbanstomach

  • Pin It

Tags: , , , ,

About The Author

Alex Hochman


Subscribe to this thread:

Add a comment

Popular Stories

  1. Most Popular Stories
  2. Stories You Missed

Like us on Facebook


  • clipping at Brava Theater Sept. 11
    Sub Pop recording artists 'clipping.' brought their brand of noise-driven experimental hip hop to the closing night of 2016's San Francisco Electronic Music Fest this past Sunday. The packed Brava Theater hosted an initially seated crowd that ended the night jumping and dancing against the front of the stage. The trio performed a set focused on their recently released Sci-Fi Horror concept album, 'Splendor & Misery', then delved into their dancier and more aggressive back catalogue, and recent single 'Wriggle'. Opening performances included local experimental electronic duo 'Tujurikkuja' and computer music artist 'Madalyn Merkey.'"