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Thursday, May 16, 2013

Humphry Slocombe Starts "Lickstarter" to Help Fund Ferry Building Spot

Posted By on Thu, May 16, 2013 at 3:15 PM

Pending an upcoming expansion into the Ferry Building, Humphry Slocombe is reaching out to the gods of crowdfunding through a campaign they've cleverly coined a "lickstarter." The campaign is run through a thing called "Kudos," which appears to be an online platform that lets you do all kinds of philanthropic things like donating to AIDS research and sending truffles to your friends as a "social accolade."

Humphry Slocombe's pitch is pretty charming, asking donors to become "Friends with Benefits" by donating $100, in exchange for a whopping $150 of ice cream (not all at once, mind you). The donation, as a "kudo," can be bought for oneself or gifted to another. More importantly, beyond helping to fund construction, donating means you will become part of special sect of humans who "officially follow and participate in the Evolution of Ice Cream." For $100, buying into a movement has never been so easy.

Where does the money go? The breakdown includes expanding their production facility and the size of their ice cream machines, as well as paying new hires and developing the Ferry Building space.

Jake Godby and Sean Vahey, partners and founders, are finally moving inside the building after 18 months of holding an outdoor stand at the Tuesday Ferry Plaza farmer's market. The pair won't get access to the Ferry Building spot until October, and Eater reports they'll be working with the original shop designer Jane Martin of Shift Design Studio to fabricate parts of the interior to expedite the actual renovation process when the time comes. When it does come, you can look forward to all the regular Humphry Slocombe favorites as well as a few flavors exclusive to the waterfront spot.

[via Eater SF]

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