Get SF Weekly Newsletters

Wednesday, November 28, 2012

Beer of the Week: Stone Brewing 'Enjoy by 12.21.12 IPA'

Posted By on Wed, Nov 28, 2012 at 8:35 AM

  • Jason Henry

If you're a Bay Area beer aficionado, chances are you've seen a bottle of our hoppy gold standard: Russian River Brewing's Pliny the Elder. Taking a close look at the label, you may have noticed a number of prohibitions against aging the beer: "Age your cheese, not your Pliny!", "Pliny is for savoring, not for saving", "If you must, sit on eggs, not on Pliny!", and the like. All jokes aside, the take-home message also sits right on the front label: "Hoppy beers are not meant to be aged."

See Also:

- The Bay Brewed: A Rock and Roll Beer Festival

- Beer of the Week: Heretic Torment

- Rock the Vote: Presidential Honey Ale Competition

With their newest release, San Diego's Stone Brewing is making a similar educational statement in even more bold fashion. The brewery's newest IPA is simply called "Enjoy by 12.21.12 IPA." Unlike the small font wrapping around Pliny's label, Stone's message -- built right into the name of the beer itself -- is impossible to ignore. The brewers' own words are striking, "we brewed this beer specifically not to last."

This installation is the third version of the "enjoy by" series, and the first to make it up to the Bay Area. The idea is for each release of the beer to have a new date on the label, ensuring that folks feel guilty if they don't enjoy the brew in its prime (a 35-day window, in Stone's opinion). Right now, the beer's arresting aroma is full of tropical fruit character, with notes of grapefruit and pine rounding out the experience. The taste follows suit, playing up the flavor of the beer's numerous hop varietals rather than simply showcasing the plant's bitter qualities.

If you want to drive the point home, try a bottle now and another in a few months (sshhhh, don't tell the brewers at Stone!). Down the line, the aroma will be significantly muted, giving way to a sweeter, maltier character. Or, just take their word for it. They are the hop whisperers, after all.

Follow @jasonhenrysf

  • Pin It

Tags: , , ,

About The Author

Jason Henry


Subscribe to this thread:

Add a comment

Popular Stories

  1. Most Popular Stories
  2. Stories You Missed

Like us on Facebook


  • clipping at Brava Theater Sept. 11
    Sub Pop recording artists 'clipping.' brought their brand of noise-driven experimental hip hop to the closing night of 2016's San Francisco Electronic Music Fest this past Sunday. The packed Brava Theater hosted an initially seated crowd that ended the night jumping and dancing against the front of the stage. The trio performed a set focused on their recently released Sci-Fi Horror concept album, 'Splendor & Misery', then delved into their dancier and more aggressive back catalogue, and recent single 'Wriggle'. Opening performances included local experimental electronic duo 'Tujurikkuja' and computer music artist 'Madalyn Merkey.'"