Get SF Weekly Newsletters

Friday, October 12, 2012

Food Truck Slogans That Make Us Giggle

Posted By on Fri, Oct 12, 2012 at 5:00 AM

click to enlarge Ebbett's Good to Go's mission statement. - TAMARA PALMER
  • Tamara Palmer
  • Ebbett's Good to Go's mission statement.

We were waiting for a pork slider from Slider Shack SF at SoMa StrEat Food Park one afternoon when we caught a glimpse of the truck's slogan: "The fun's between the buns!" A couple weekends later, checking out the various mobile food options at Eat Real Fest, the motto on the Ebbett's Good to Go truck made us actually laugh out loud: "Admit it . . . you need a sandwich." It had been a long day and we certainly did, and that cheeky bit of marketing paired with the promise of a nice steak sando earned Ebbett's our ten bucks.

See Also:

- Is SoMa StrEat Food Park a New Type of Restaurant?

- Tofu Banh Mi From Ebbett's Good to Go

Often, these truck slogans make us smile even when they aren't being snarky, especially when the truck name itself is one big pun. Something silly and romantic can work, as with Liba SF's "Let your falafel affair begin." In fact, simple enthusiasm goes a long way sometimes, as in the three exclamation points on the side of Filipino breakfast truck Yumsilog: "Grab your fork and spoon and dig in!!!"

We even enjoy the ones that don't really work if you think about 'em too much, like Brass Knuckle's "Stylish street fare: kick it the curb." Those waffle sandwiches are too good to scrape off the curb though really.

Follow @eatstreetfood

  • Pin It

Tags: , , , , , , ,

About The Author

Tamara Palmer


Subscribe to this thread:

Add a comment

Popular Stories

  1. Most Popular Stories
  2. Stories You Missed
  1. Most Popular

Like us on Facebook


  • clipping at Brava Theater Sept. 11
    Sub Pop recording artists 'clipping.' brought their brand of noise-driven experimental hip hop to the closing night of 2016's San Francisco Electronic Music Fest this past Sunday. The packed Brava Theater hosted an initially seated crowd that ended the night jumping and dancing against the front of the stage. The trio performed a set focused on their recently released Sci-Fi Horror concept album, 'Splendor & Misery', then delved into their dancier and more aggressive back catalogue, and recent single 'Wriggle'. Opening performances included local experimental electronic duo 'Tujurikkuja' and computer music artist 'Madalyn Merkey.'"