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Wednesday, October 3, 2012

Zagat Misspells 'San Francisco' on 2013 Restaurant Guide Cover

Posted By on Wed, Oct 3, 2012 at 11:35 AM

They got it right on the front cover at least.
  • They got it right on the front cover at least.

Zagat made a few blunders for the release of the 2013 San Francisco Bay Restaurant guide, Inside Scoop noticed yesterday, including spelling the name of 'San Francisco' wrong on the book's spine.

The new guide to the city's best restaurants wasn't supposed to go out at all, and the company is currently trying to recall all the editions from local bookstore shelves.

See also:

- Cooks With Books Dinner Series Celebrates Reading and Eating

- New Cookbook Explores California's Culinary Past

- Fall Book Preview: 5 Local Food Titles to Anticipate

These books may soon be collector's editions thanks to the typo on the spine, which reads 'San Francsico.'

Zagat was acquired by Google about a year ago to bolster local listings on Google+ places. In August, the tech giant also acquired the travel brand Frommer's. Looks like they're learning about the print business the hard way.

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About The Author

Anna Roth

Anna Roth

Anna Roth is SF Weekly's former Food & Drink Editor and author of West Coast Road Eats: The Best Road Food From San Diego to the Canadian Border.


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