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Monday, June 25, 2012

San Francisco's Favorite Pastrami Sandwich is Looking for a Home

Posted By on Mon, Jun 25, 2012 at 8:30 AM

  • Jablow's Meats

Lately, pastrami has been kind of a big deal.

 While La Pastrami gets creative with pastrami burritos and Wise Sons mixes it up with a Shabbat dinner on top of their line-out-the-door lunch hour, Jablow's Meats is looking for a new place to keep doing what it does best -- serve up SFoodie's favorite pastrami sandwich. 

Something of a veteran pop-upper at this point, Dan Jablow has deemed summer 2012 pivotal as he works towards the brick and mortar dream. As a myriad of dining experiences have been, well, popping up around the city, few of these proprietors aren't, in some dimension, working towards a fixed home. Jablow appreciates the positive factors of a pop up, as this nomadic set up allowed him to jump from banking to the restaurant business to establishing his own meat company in a way that was largely risk free. Plus, Jablow says the chance to get immediate feedback on food and location has also been invaluable. 

While he has found something of a symbiotic relationship at The Window, he calls his pop ups at DaDa an "interesting experience" as this bar space with limited supplies led to an erratic volume of customers and a similarly limited menu. So, attention pop-up hosts (preferably in FiDi) with an available Friday lunch: Before Jablow starts to scan neighborhoods for a permanent home, he is looking for a summer fling with you! 

As he continues on his New Yorker mission to make good pastrami, Jablow's also been getting great feedback on his Argentine-style steak sandwich and carnitas-style pork sandwiches. Jablow says he just "tries to make a tasty sandwich," but this means a lot for a guy who makes everything but his bread and refuses to take shortcuts. His pastrami spends a week in brine, hours in the smoker, hours in the oven before it is sliced and dressed in his secret mustard sauce. It's all in the details. 

"No one said it would be easy, but I've found how hard it really is," Jablow says. 

He is appreciative of San Francisco's food community who are always eager to share stories or experiences. "It's great to be able to bounce ideas off of someone who knows what you're talking about. Or just to grab a beer and BS about the state of what we're doing." 

Evan Bloom and Leo Beckerman of Wise Sons-- not only San Francisco's most talked about pastrami makers but also as an example of the ultimate pop up success story-- have been nothing but supportive of Jablow's Meats. Even though they're both doing pastrami, their missions are so different that Jablow doesn't see them as competition. "They were at our first pop up, they've been super nice and I love what they're doing over there," Jablow says. 

So July is wide open for Jablow's. They will be at The Window on Wednesdays and are also excited to be at Forage's Underground Market this Thursday, June 28 from 5 PM - 10 PM. As Jablow's Meats keeps building buzz and business, hopefully they'll find another home soon because we want to keep eating this pastrami. 

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Camila McHugh


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