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Wednesday, May 9, 2012

Sunrise Deli Hits the Road

Posted By on Wed, May 9, 2012 at 9:30 AM

  • Sunrise Deli

The Sunrise Deli food truck hit the road yesterday, serving up what has

often been lauded as the best falafel in the Bay Area to eager diners on the San Francisco State University campus.

Serving Middle Eastern food to San

Franciscans since 1984, Sunrise Deli has expanded from its four

brick-and-mortar locations with its brand new food truck.

Khaled Ramadan, who runs Sunrise with his parents, said he observed the tension between fixed location and mobile food purveyors during San Francisco's food truck boom

last summer, but realized that a fusion of the two would allow him to

"fill the void" of a strong Middle Eastern presence in the San Francisco

food scene.

Ramadan says his falafel is distinguished by its freshness --

not only is it fried to serve, but is also made with local and high-quality ingredients. 

  • Sunrise Deli
Where many Mediterranean restaurants might make a weekly batch of falafel, each Sunrise Deli location makes four or five batches of freshly ground garbanzos a day.

The truck will be serving up falafels by the piece, by the dozen ($7), and in a variety of sandwiches ($6-$8) and plate ($9-$12) combinations. Deciding that a food truck would be a good venue for the falafel, shawerma, and Mediterranean salads that had customers returning to his locations in Berkeley, the Sunset District and downtown San  Francisco, Ramadan has been gearing up "at full speed" to have this food truck up and running before the summer.

After navigating the logistics of refurbishing the truck and negotiating permits, Ramadan had "no idea what to expect" when he pulled up to SFSU, just a few miles from the Irving Street location. The Sunrise Deli food truck was inaugurated with a long line of students and faculty, among them many familiar faces. The truck had to head back to its nearby location to reload before calling it a day. Follow the truck @SunriseDeli to find out where it is making its next stop.

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Camila McHugh


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