SFoodie: What inspired your YouTube video?
Risley: You've seen the turkey on the cover of Bon Appetit every November for 40 years. There's a turkey hotline, and people are in a panic, and ... I just thought it'd be fun. I called my friend the week before and we put it together in a few days.
Did you have any inkling that it would go as viral as it did?
No way! It was hilarious, just watching the numbers go up around Thanksgiving. I'm still getting subscribers -- it's up to 300,000 views! It's really true that turkey doesn't need a lot of care: You just stick it in the oven and go for a walk. But the number of people who stopped me in the street and said, "Well my turkey is good, I do it this way..." Man, it was just a joke! I would love to do it again, but I can't think of another thing that is as universal as turkey dinner on Thanksgiving. I don't know what to make fun of next!