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Tuesday, January 24, 2012

Have a Food Business? A Design Group Wants to Brand You For Free!

Posted By on Tue, Jan 24, 2012 at 3:00 PM

If you win their contest, that is. The Rooster Design Group is pitting San Francisco against New York City and hoping the best city wins. If you win, you'll get help with identity, logo application, package design, a website holding page, plus retail opportunities at swanky digs like Bi-Rite, Whole Foods, and more. Can you imagine? Your spiced pickled okra in homemade mason jars next to the other spiced pickled products in homemade mason jars at Bi-Rite? We can -- you deserve this.

So, a San Franciscan totally have to win this, right? Right.

The judges will review submissions from both coasts, and the finalists will face off before them. We're not exactly sure what they mean by face off, but it sounds titillating. After that, they'll choose a winner, and we really hope it's you.

When you inevitably win, what will the Rooster Design Group do for you exactly? Well, here's what they've done for past winners:

In the past two years, we have chosen two remarkable New York-based companies, Kombucha Brooklyn, and Sweet Loren's, and, with the help of our partners, supported them with PR services, retail placement, event opportunities, and kitchen equipment. Both brands have gone from diamonds-in-the-rough to true retail successes.

Exciting! To get in on the action, you must submit an application for The Next Big Small Brand by February 5. As far as what they mean by San Francisco, that actually includes Alameda, Contra Costa, Marin, Napa, San Francisco, San Mateo, Santa Clara, Solano, and Sonoma counties. Get busy, Bay Area!

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Laura Beck


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