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Wednesday, January 4, 2012

Coffee Bar To Open 40-Seat Restaurant In SOMA

Posted By on Wed, Jan 4, 2012 at 9:30 AM


What does the son of a family of coffee roasters do after opening and operating two successful coffee shops in the Bay Area's thrashing sea of competition? If you're Luigi DiRuocco -- the youngest DiRuocco, the Italian-American family behind the near 30-year old Mr. Espresso and the mind behind the Coffee Bar cafes -- you open a restaurant.

In late December Nathan Downs, the events and development coordinator for Coffee Bar, offered folks with a prior industry presence (i.e. "pop up dinners, food trucks, retail sales, Twitter, etc.") the chance to apply to run dinner service at a 40-seat restaurant on Howard and 12th. Coffee Bar is using the space during the day as a commissary to supply their two current stores, but wants to offer the place during to a restauranter in the evening.  

DiRuocco said, "We are looking to food trucks and pop up restaurants because we wanted to offer the opportunity for someone to showcase their business who might not have a lot of upfront capital to work with."

 DiRuocco and company will take applications for an independent restauranteur to pay four thousand dollars a month for a fully operating kitchen, a pending beer and wine license, and a dining room designed by Lauren Geremia. Where Coffee Bar in the Mission offers rotating schedule of pop-up food events, tenants at the SOMA space will be asked to sign a 6-month lease, ensuring a longer presence in the neighborhood. 

With Coffee Bar expanding its presence in the city's budding coffee scene (their second shop opened on Montgomery in October, with a third rumored to be on the way), DiRuocco is unsure of coffee's role in the new restaurant. He says, "We're playing an organic angle to this location and if it develops in to something more down the road, then so be it."

Applications for the space are being accepted now. All you need is an established presence, a business plan, a menu, and a brief run down of just what you're trying to do, and you might be in the running for your own little slice of the restaurant industry. 

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Noah Sanders


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