Get SF Weekly Newsletters

Thursday, December 15, 2011

Inside Cookie Time: Organic Treats on a Truck

Posted By on Thu, Dec 15, 2011 at 3:15 PM

click to enlarge Marina Snetkova bakes on her truck, Cookie Time. - TAMARA PALMER
  • Tamara Palmer
  • Marina Snetkova bakes on her truck, Cookie Time.

Marina Snetkova used to wake up at 5 a.m. for her Wall Street job as a day trader for a hedge fund; now she rises at the same time to hop in her truck to start baking.

After losing her job in 2008, Snetkova, who is originally from Latvia, started traveling west with dreams to open a wine bar with desserts and use her skills learned at pastry school. She wound up in San Francisco and, two weeks ago, unveiled a refurbished ice cream truck dubbed Cookie Time.

click to enlarge Chocolate chip cookies. - TAMARA PALMER
  • Tamara Palmer
  • Chocolate chip cookies.

click to enlarge Coffee cake cookies debuted yesterday. - TAMARA PALMER
  • Tamara Palmer
  • Coffee cake cookies debuted yesterday.

These cookies are large and especially dangerous because they are not too sweet and have nailed the crispy-chewy balance. Local and organic ingredients are used: Community Grains whole grain flour, Petaluma Farms milk and eggs, Guittard chocolate. Snetkova avoids using white sugar, and subs organic olive oil for butter. When a customer orders, say, a chocolate chip, snickerdoodle, coffee cake, or molasses cookie (yesterday's specials), they will be informed how long ago it was baked (likely, it is still warm) and offered a few in order to pick the one that "has your name on it."

Snetkova also bakes muffins, and says she's already got regulars who are divided along cookie and muffin lines in their repeat orders. Yesterday's selections of hazelnut and cherry walnut muffins were sophisticated and hardly sweet, with squared off brown tops that popped off in satisfying pieces. Snetkova serves drip coffee from local fair trade company Bicycle and tea from Five Mountains, an SF-based company founded by former monks. She is insistent on being as minimally wasteful as possible and composts everything.

She's gotten rare city permission to actually bake her goods in a convection oven on the truck, and she's struck a deal with neighboring Haystack Pizza to serve as her commissary. The team there has already welcomed her with open arms and trades. "We barter, because I always crave salt," she says.

One neighbor not too thrilled with the newcomer is Martha & Bros Coffee Company across the street, who has tried to block Cookie Time from selling during the Noe Valley Farmers Market. Snetkova hopes the relationship won't always be tense and that the businesses can co-exist in a mutually beneficial way.

click to enlarge Cookie Time is currently dipped in festive lights. - TAMARA PALMER
  • Tamara Palmer
  • Cookie Time is currently dipped in festive lights.

Snetkova would like to eventually expand and travel to different locations around the city. "I would really like to be in the Marina, which happens to be my name!"

For now, find the Christmas-light strewn Cookie Time in the private parking lot at 3859 24th St. (at Sanchez). Hours are from 7 a.m. to 1 p.m. and 5-10 p.m. each weekday but Tuesday (and extending to 11 p.m. on Fridays), 3-11 p.m. on Saturdays, and 9 a.m. to 10 p.m. on Sundays.

Follow us on Twitter: @sfoodie, and like us on Facebook.

  • Pin It

Tags: , ,

About The Author

Tamara Palmer


Subscribe to this thread:

Add a comment

Popular Stories

  1. Most Popular Stories
  2. Stories You Missed

Like us on Facebook


  • clipping at Brava Theater Sept. 11
    Sub Pop recording artists 'clipping.' brought their brand of noise-driven experimental hip hop to the closing night of 2016's San Francisco Electronic Music Fest this past Sunday. The packed Brava Theater hosted an initially seated crowd that ended the night jumping and dancing against the front of the stage. The trio performed a set focused on their recently released Sci-Fi Horror concept album, 'Splendor & Misery', then delved into their dancier and more aggressive back catalogue, and recent single 'Wriggle'. Opening performances included local experimental electronic duo 'Tujurikkuja' and computer music artist 'Madalyn Merkey.'"