Get SF Weekly Newsletters

Thursday, December 8, 2011

Crumb Elevates The Art of Soft Baking

Posted By on Thu, Dec 8, 2011 at 11:30 AM

click to enlarge Crumb's Peanut Goodness cookie. - TAMARA PALMER
  • Tamara Palmer
  • Crumb's Peanut Goodness cookie.

"I started Crumb because I like to feed people," says cookie maven Ann Marie Milo. "More importantly, I love dessert."

Crumb launched in San Francisco back in May, and is carried in the city at Falletti Foods, Bryan's Grocery, and JCC Cafe. Varieties include Lemon Sunshine, Bumpy Road (like rocky road without the nuts), Oatie Oatmeal Raisin, and Chocolate Drops. But we're most partial to Peanut Butter Goodness.

A peanut butter cookie is a delicate proposition, one too often ruined with an excess of density. Crumb's version is surprisingly light and doesn't cause the tongue to curl under the weight of too much peanut butter.

They are baked just long enough to be cooked, but keep the soft allure of a cookie that was yanked out a little early just out of anticipation. A few large flecks of sea salt, which Milo attributes to the suggestion of her friend Melissa, are the key element that pulls the whole thing together. Here's where Milo's training in fine pastry proves especially helpful. She worked at the dearly departed Hawthorne Lane restaurant under Nicole Plue (presently at Cyrus in Healdsburg) and Sara Spearin (now the proprietor of Dynamo Donuts) and for Paula Leduc Catering.

The mingling of salt with a dusting of sugar elevates this cookie from childish indulgence to something adult and sophisticated. It's perfect bait for luring those who profess not to give a hoot about sweets.

Follow us on Twitter: @sfoodie, and like us on Facebook.

  • Pin It

Tags: , ,

About The Author

Tamara Palmer


Subscribe to this thread:

Add a comment

Popular Stories

  1. Most Popular Stories
  2. Stories You Missed

Like us on Facebook


  • clipping at Brava Theater Sept. 11
    Sub Pop recording artists 'clipping.' brought their brand of noise-driven experimental hip hop to the closing night of 2016's San Francisco Electronic Music Fest this past Sunday. The packed Brava Theater hosted an initially seated crowd that ended the night jumping and dancing against the front of the stage. The trio performed a set focused on their recently released Sci-Fi Horror concept album, 'Splendor & Misery', then delved into their dancier and more aggressive back catalogue, and recent single 'Wriggle'. Opening performances included local experimental electronic duo 'Tujurikkuja' and computer music artist 'Madalyn Merkey.'"