State Farm
William Shatner, burned by his passion for deep-fried turkey, hurls the fryer gizmo into the pit.
Apparently, State Farm Insurance is so sick of paying out for fire damage from
deep-fried turkey disasters that it's pouring thousands of dollars into a public-info campaign starring William Shatner, the schlockmaster whose gift for inappropriately melodramatic pauses still makes Alec Baldwin look like an eager schoolboy.
"I want a moister, tastier, turkey," Shatner intones at the beginning of "Eat, Fry, Love", State Farm's new YouTube video (posted after the jump). Then he sucks down a G&T and plops a giant bird carcass into an full stockpot of oil, setting himself on CG fire.