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Friday, August 26, 2011

No More Rebels Within: Tell Tale Preserve Company Closes

Posted By on Fri, Aug 26, 2011 at 1:26 PM

click to enlarge TELL TALE PRESERVE CO.
  • Tell Tale Preserve Co.

Say goodbye to the Rebel Within. Tell Tale Preserve Company is closing, adding to the ranks of restaurants that have been whipped by the failing Whisk Group restaurant investors.

Tell Tale's owner, William Werner, emailed to say, "Over the past year my team and I have tried to come to terms with our partner/investor Whisk Group in our search and execution of a storefront. The partnership has proved quite challenging, and despite making every effort possible to keep the business alive, we found our growth stunted. Our fair offer to buy Whisk out with new investors was ultimately declined, and we have been left with no choice but to end our engagement. "

Whisk Group originally annouced a store on 33 Maiden Lane, but that venture fell through. Just this week, SFoodie pointed out that Whisk Group seems to have fallen off the map, failing to open a promised French bistro at 101 California. Whisk Group, not very surprisingly, did not pick up when we called, yet again.

Werner is reluctant to get into the details of what happened with Whisk Group. He says, "I'm ready to start over with a clean slate and some new people, and just learn from the experience and move forward."

He promises, though, that he will be back with more scrumptious baked goods, just under a different name. "We're taking some time off to pause and relax and regroup, then we'll come back with something bigger and better."

We're going to miss their scones and jams and, oof, their marcona almond and salted caramel brownies, but we're excited to see what Werner cooks up next. We'll be waiting. Impatiently.

Say goodbye to Tell Tale at its last Kettle Whistle afternoon tea and Ferry Plaza farmers' market this Saturday, Aug. 27. Its last delivery of pastries to Four Barrel, Coffee Bar, Sightglass Coffee Roasters, and Rapha Cycle Club will be Sunday, Aug. 28.

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Caroline Chen


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