Get SF Weekly Newsletters

Wednesday, August 17, 2011

Why Are Bottled Water Companies Going After African American and Latino Consumers?

Posted By on Wed, Aug 17, 2011 at 7:30 AM

TLC's Chilli is now hawking Dasani. (Side note: Chilli looks amazing.)
  • TLC's Chilli is now hawking Dasani. (Side note: Chilli looks amazing.)

A decade or two ago, bottled water was associated with the WASPiest of the white -- alpha-dog fitness geeks, neurotic soccer moms, people too good for what comes out of the tap. Now, according to a new Mother Jones article, bottled water companies like Dasani (owned by Coca-Cola) and Fiji are targeting African American and Latino customers. And African American and Latino customers are buying it -- spending far more of their income on bottled water than white consumers.

Rather than taking heart in the broader gourmet-ification of America, or finding hope in a switch from soda to less sugary beverages, the article reports a more depressing explanation: Water in low-income neighborhoods is more likely to be contaminated. According to the article, "The Natural Resources Defense Council reported in 2004 that 3 in 5 African and Latino Americans live in communities that are also home to Superfund sites, which are prone to releasing toxins into nearby groundwater supplies."

Turns out bottled water is for people too good for tap water -- and the problem is the water, not the consumer.

Follow us on Twitter: @sfoodie, and like us on Facebook.
Follow me at @JonKauffman.

  • Pin It

About The Author

Jonathan Kauffman


Subscribe to this thread:

Add a comment

Popular Stories

  1. Most Popular Stories
  2. Stories You Missed

Like us on Facebook


  • clipping at Brava Theater Sept. 11
    Sub Pop recording artists 'clipping.' brought their brand of noise-driven experimental hip hop to the closing night of 2016's San Francisco Electronic Music Fest this past Sunday. The packed Brava Theater hosted an initially seated crowd that ended the night jumping and dancing against the front of the stage. The trio performed a set focused on their recently released Sci-Fi Horror concept album, 'Splendor & Misery', then delved into their dancier and more aggressive back catalogue, and recent single 'Wriggle'. Opening performances included local experimental electronic duo 'Tujurikkuja' and computer music artist 'Madalyn Merkey.'"