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Friday, June 3, 2011

Free Pastry and Coffee from Kinder, Gentler Groupon Competitor

Posted By on Fri, Jun 3, 2011 at 4:34 PM

munchaway.jpg

Free grub! Specifically, a cup of organic coffee and a pastry from downtown bakery Pan de Mie. Only two days left to get this offer at Munch on Me, a local Groupon-style site launched earlier this year. Currently operating in San Francisco and Berkeley, it hopes to expand to other cities.

According to founder and CEO Jason Wang, Munch is part of a new wave of kinder and gentler daily deal promotion companies that hope to change the sour taste left by its competitors. It does so by charging a lower fee than regular promotion companies, limiting deals to individual dishes, and building long-term relationships with clients. Customers get many offers over time, which stimulates repeat business, such as sampling new menu items at discounted prices. The user experience is similar to other social websites, in which activity earns you points that can be redeemed for food of gifts, attain merit badges and levels (i.e. Newbie, Kindermuncher, Munchkin, etc.) for bragging rights. Munch away!

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Luis Chong

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