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Wednesday, April 13, 2011

Vesta Flatbread Seeks Kickstarter Funds to Fire Up the Vestamobile

Posted By on Wed, Apr 13, 2011 at 12:27 PM

TRACI PRENDERGRAST
  • Traci Prendergrast

Vesta Flatbread's Traci Prendergrast has spent the past year selling sandwiches and other fare at various local farmers' markets, fruitlessly searching for the perfect brick-and-mortar space in Oakland. She's now switched directions an decided to take her show on the road. Prendergrast has purchased a food truck to turn into the Vestamobile, and she's soliciting public support via Kickstarter to build a gas-fired hearth oven on board.

Prendergrast has added incentives in her bid to raise $5,000 in the next 29 days. If you were thinking about hiring a food truck for an event, say, and were willing to donate $500 or more, Prendergrast will drive the Vestamobile over to feed a party of 50 (as long as you're within a 25-mile radius of Oakland). Just sayin': Prendergrast's coffee-braised short-rib sandwich was one of our most memorable street-food bites of last year.

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Tamara Palmer

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