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Monday, April 4, 2011

Online Bake Sale for Japan Trounces Its Goal

Posted By on Mon, Apr 4, 2011 at 2:57 PM

click to enlarge THE TOMATO TART
  • The Tomato Tart

Last week's Online Bake Sale for Japan yielded over $8,200 for Second Harvest Japan's relief efforts, says organizer and blogger Sabrina Modelle (The Tomato Tart). Some 90 food bloggers from seven countries put up sweets and other foods for auction on Mar. 30. "Not bad," Modelle says via e-mail, "considering my web host was up and down half the day, my database crashed, and I couldn't use the auction software I'd painstakingly put all the entries into." Modelle had set $2,500 as a goal; the $8,269 final included a $500 match from Oakland blogger Andrew Sigal. Want to help make it $10K. Modelle's set up a donations page on GiveForward.

"I'm so touched that all the bloggers got together and concentrated their energy on this," a spokesperson for Second Harvest Japan wrote. "I think this inspires other people to participate in support for people in the affected areas." Those affected areas might be closer to home than you think. Modelle says she plans to organize a bake sale for the homeless this fall.

Follow us on Twitter: @sfoodie, and like us on Facebook. Contact me at John.Birdsall@SFWeekly.com

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