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Wednesday, December 15, 2010

Does Happy Meal Case Against McDonald's Stand a McFlurry's Chance in Hell?

Posted By on Wed, Dec 15, 2010 at 6:54 PM

click to enlarge Will California follow San Francisco in banning fast-food toy promos?
  • Will California follow San Francisco in banning fast-food toy promos?

Our favorite morsel from the blogs.

SF Weekly news blog editor Joe Eskenazi looks at the class-action lawsuit filed in Sacramento yesterday against McDonald's. You know, the one that accuses the company of destroying America's children, one Happy Meal toy at a time. The plaintiff is Monet Parham, a Sacramento mom, represented by lawyers for the Center for Science in the Public Interest. Eskenazi:

Monet Parham claims that "children eight years old and younger do not have the cognitive skills and the developmental maturity to understand the persuasive intent of marketing and advertising." Therefore, "McDonald's advertising featuring toys to bait children violates California law because it is inherently deceptive and unfair."
It follows on the heels of the S.F. Supes' ban, passed a month ago, of toy add-ons for meals that fail to meet a certain nutritional threshold. Does Parham (and CSPI) have a case? Can Parham's lawyers show that her 6-year-old kid, indeed, craved Chicken McNuggets just to get to the Strawberry Shortcake mini doll that came with it? Read Eskenazi's overview at The Snitch, and stay tuned.

Follow us on Twitter: @sfoodie. Contact me at John.Birdsall@SFWeekly.com

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