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Monday, November 29, 2010

Is the Closing of the Downtown Rubio's an Omen?

Posted By on Mon, Nov 29, 2010 at 3:12 PM

No more will you be able to eat $6 fish tacos after spending $7500 at Nordstrom's. - Y6Y6Y6/FLICKR
  • y6y6y6/Flickr
  • No more will you be able to eat $6 fish tacos after spending $7500 at Nordstrom's.

Fans of fish tacos were sad today to find that the Rubio's location in the food court of the San Francisco Centre had closed -- barely a month after nearby competitor Baja Fresh called it quits.

Earlier this year, a crop of Americanized taco places like Mijita, Tacolicious, and Papito sprouted up across the city, and the taco-fication of San Francisco menus was rampant. It seemed like every restaurant in town wanted to make its own version of a taco or burrito, the answer to its financial woes. Is the closing of Rubio's and Baja Fresh a sign that the Great Taco Wave is ebbing?

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Luis Chong


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