Werner, who made his name as the pastry chef at the Ritz-Carlton at Half
Moon Bay, then traveled around the world and spent a year as the pastry
chef at Quince, is about to open the city's highest-end pastry shop since Citizen Cake. His production kitchen in Dogpatch was ready to go several months ago, but there was a delay in readying the retail shop and cafe. So Werner launched a monthly "society bag" containing a selection of preserves, treats, and confections ― October's contains black fig-chocolate-sangria jam and blueberry-matcha nougat. The deadline for ordering this month's bag is Oct. 1, and the pickup location is Coffee Bar.
Of his decision to begin supplying the Potrero Hill cafe with pastries, Werner says, "Luigi [Di Ruocco] from Coffee Bar
has been invaluable in terms of advice. So when the
opening of the Maiden Lane store was delayed, he said, maybe you could
sell some product here? I developed a menu for him, trying for
something a little different ― not just the same ham and cheese
croissant."
Tags: Coffee Bar, Sightglass, Tell Tale Preserve Co., William Werner, Image
