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Wednesday, June 9, 2010

Waffle Mania Lands a Stand. Problem One Solved

Posted By on Wed, Jun 9, 2010 at 1:18 PM

wafflemania_door.jpg
Getting one's hands on Waffle Mania's Liège-style waffles has historically posed two problems: The first is catching the truck before it ran out of the day's stock ― SFoodie has found ourselves wandering up and down the back alleys of SOMA, in the company of strangers (no cracks, please), looking for the truck, which had tweeted its arrival just an hour or two before.

Last week, Waffle Mania solved that problem by opening a kiosk next to Show Dogs. Cooking With the Single Guy discovered that the kiosk is being run by the son of the owner, who is an actual Belgian from actual Belgium (in Europe). Mornings from 8 a.m. on, he opens up the door and pulls a cooking station out onto the street, from which he sells waffles for $3.50 a piece, with an extra 50 cents if you want toppings.

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There was a bit of a wafflegate last year when it was pointed out that Waffle Mania  uses So Good

batter from Belgium, but that's no concern to those of us who lived in

Belgium as teenagers and used to pick up Liège-style waffles on the way to and from school. To us, these waffles

taste just about right ― thicker

than Brussels-style waffles, and studded with chunks of sugar that melt

as the batter cooks.

However, the stand, set out as it is on breezy Market Street, actually exacerbates problem number two we've occasionally found once we've tracked down Waffle Mania: prebaked waffles. The waffles cool off quickly outdoors, and when they're cool, the sugar hardens, the marvelous crispiness of the crust fades, and what was, for several seconds, a miracle of Belgian baking turns into just a waffle you're walking around the Tenderloin eating.

Back in Belgium, on the rare days when we'd catch the woman who ran the stall by our school with an excess of prebaked waffles, she'd kindly reheat the waffle in the iron before handing it to us, which wasn't quite the same as encountering those explosions of just-melted sugar,  but definitely helped. Perhaps Waffle Mania Kiosk guy could do the same. 


Waffle Mania Kiosk 1022 Market (at Golden Gate); open Tues-Sat.

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Jonathan Kauffman

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