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Thursday, February 25, 2010

Track Your Groceries' Sourcing? There Might Soon Be an App for That

Posted By on Thu, Feb 25, 2010 at 5:26 PM

You could totally track that head of broccoli at Whole Foods.
  • You could totally track that head of broccoli at Whole Foods.
It's nice to know that, like art, economics, and philosophy, useful iPhone apps can traffic in abstractions. Conceptual mobile phone application Augmented Living Goods, or AUG, was recently a finalist at the Greener Gadgets competition in New York City. By scanning the bar codes of a product, AUG would give grocery store shoppers instant information about what they're buying ― how far it traveled, who produced it, how the current price stacks up to prior prices, and generally encourage the localization of meats, produce, and dairy. The benefit? According to AUG's developers, buying local chips away at our food's carbon footprint, jacks up nutritional values, and boosts local economies. Local economies? Carbon footprints? Yikes! Who knew? Now, as soon as this thing gets off the ground, we have a reason to buy an iPhone.

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Andrew Simmons

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