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Through this three-pronged partnership (Twitter-Crushpad-Room to Read), Twitter aspires to promote literacy and therefore, Williams and Stone write, "allow Twitter to grow -- because if you can't read you can't tweet!"
Starting today, you can reserve your Twitter-branded bottle of wine for $20, $5 of which goes toward Room to Read (the rest pays for production costs). Every case sold will buy 60 local language books in support of an organization that, to date, has established more than 700 schools and over 7,000 bilingual libraries with five million books.
Twitter is creating two wines to start, a Pinot Noir and a Chardonnay, Noah Dorrance, Crushpad's marketing director, told SFoodie. But, remaining true to the open nature of its own product, Twitter is not creating the wines all on its own: It's encouraging you to participate in the process.
Not only can you buy the wine, you can pitch in a string of related events, ranging from what Dorrance said will be Crushpad's biggest "virtual" barrel tasting to a possible label design contest. Naturally, you can keep up to date on these efforts -- as well as get the play-by-play as the Twitter team rolls up its sleeves and makes wine -- via the dedicated Twitter account.
By the way, a little bird (sorry) told us the introduction that bred this project might have been made via Chris Sacca, a Twitter investor, during the process of making Lowercase Wines, Sacca's own Crushpad label, with Crystal English. (Full disclosure: This blogger helped sort the grapes for the wine -- and enjoyed every minute of it.)
Sacca and English will also donate wine to Room to Read, which is hosting a fundraiser tonight in S.F.; you can get tickets here.
So now we have yet another great excuse to drink up and tweet (okay, maybe not simultaneously; that's fodder for a whole 'nother story).
You can follow Maya on Twitter at @mbaratz and at SFWeekly at @sfweekly.
