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Friday, October 9, 2009

Move Over, Cheesy Gordita Crunch, Taco Bell's Fixing to Sell Cupcakes

Posted By on Fri, Oct 9, 2009 at 1:27 PM

click to enlarge Yo quiero sugar rush: Test cupcakes at a Taco Bell in the OC. - OC REGISTER
  • OC Register
  • Yo quiero sugar rush: Test cupcakes at a Taco Bell in the OC.
SFoodie knows the search for a good red velvet cupcake can be tough, but we may not be ready to rely on Taco Bell just yet. A mix of healthier and sweet items -- red velvet cupcakes included -- are being tested at Taco Bell locations in Orange County, Calif. Apparently, both a dessert display and a smoothie and shake-slash-juice bar are hyping the new items. The OC Register has reported that residents near the test locations received Taco Bell mailers touting new food items that included things called Crispy Mini Empanadas, Atomic Bacon Bombers, Warm Stuft Cookies, Dulce Dippers, Cheesy Churro Fries, Mini Churros, and Jalapeño Cheesy Bread, priced at $.99 to $1.29. These new items seem to be all over the place, not exactly in line with the bean- and cheese-filled items of Taco Bells past. The real question: Will core customers be interested in making a run well north of the border -- for red velvet cupcakes?

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Mary Ladd


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