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Monday, July 20, 2009

S.F. Company 18 Rabbits is Expanding, Thanks to New Funding

Posted By on Mon, Jul 20, 2009 at 3:18 PM

click to enlarge Local company 18 Reasons hopes to offer more than granola bars.
  • Local company 18 Reasons hopes to offer more than granola bars.
How far can a $25,000 business loan take you? A San Francisco company and Snacktion fave is finding out. SFoodie interviewed Alison Bailey Vercruysse, founder of 18 Rabbits, which currently makes organic granola and granola bars. The 25K from the San Francisco Revolving Loan Fund is allowing 18 Rabbits to move its headquarters out of Bailey Vercruysse's NOPA Victorian to more professional (and presumably saner) office space in the Mission. The company has hired two staffers, one of them full time. "It's amazing how far you can stretch the money," Bailey Vercruysse said.

Before launching 18 Rabbits, Bailey Vercruysse logged many hours at the ovens of Citizen Cake and Taste Catering. Future plans include launching a breakfast line with what she calls ancient grains, as well as no- and low-sugar and wheat-free goodies. Baking is still done in South San Francisco, though Bailey Vercruysse would eventually like to move production to S.F.

Products from 18 Rabbits are available at markets throughout the Bay Area, including Berkeley Bowl, Bi-Rite, Bryan's Foods, Cal-Mart, Canyon Market, Draeger's, Lunardi's, Mollie Stone's, Other Avenues Co-op, Village Market, and Whole Foods.

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Mary Ladd


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