Get SF Weekly Newsletters

Monday, June 22, 2009

Movie Promo Brings Out Freebie Seekers to Mission Taco Truck

Posted By on Mon, Jun 22, 2009 at 11:07 AM

click to enlarge The lure of free tacos brought 'em out to El Tonayense yesterday. - DE LA PAZ COFFEE CO./FLICKR
  • De La Paz Coffee Co./Flickr
  • The lure of free tacos brought 'em out to El Tonayense yesterday.
El Tonayense truck owner Esquivel Santana told SFoodie that Sunday's taco giveaway stunt brought out a wave of free-food junkies. The truck, which parks at Harrison and 22nd St., was part of a multi-city promo for Fox Searchlight flick (500) Days of Summer, a sensitive-slash-cute-slash-chuckly Zooey Deschanel vehicle about thwarted love. Cart vendor Crème Brulee Man was also also slated to take part in the promo, handing out 500 freebies at Dolores Park.

At about 2 p.m. when the El Tonayense handout began, about 50 free-taco seekers were lined up at the truck, according to Santana. Customers got the taco filling of their choice, along with a free movie tee. Some regulars were surprised by the free tacos, which lasted till about 4 p.m. But, said Santana, most customers showed up only for the free food.

  • Pin It

Tags: ,


Subscribe to this thread:

Add a comment

Popular Stories

  1. Most Popular Stories
  2. Stories You Missed

Like us on Facebook


  • clipping at Brava Theater Sept. 11
    Sub Pop recording artists 'clipping.' brought their brand of noise-driven experimental hip hop to the closing night of 2016's San Francisco Electronic Music Fest this past Sunday. The packed Brava Theater hosted an initially seated crowd that ended the night jumping and dancing against the front of the stage. The trio performed a set focused on their recently released Sci-Fi Horror concept album, 'Splendor & Misery', then delved into their dancier and more aggressive back catalogue, and recent single 'Wriggle'. Opening performances included local experimental electronic duo 'Tujurikkuja' and computer music artist 'Madalyn Merkey.'"