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Tuesday, December 1, 2015

Rep SF: Destination Fragrances' Scents of San Francisco

Posted By on Tue, Dec 1, 2015 at 9:00 AM

  • Destination Fragrances
There are parts of San Francisco that smell bad, I get that. Civic Center, parts of Downtown and the TL can be an olfactory nightmare. However, we are also home to the most glorious scents: fragrant trees, just-baked sourdough bread, Haight Street shops overflowing with wafting incense. Local brand Destination Fragrances decided to pay homage to the wonderful essences of the City by the Bay with its Scents of San Francisco candle collection. 

“Destination Fragrances was founded in 2013 when I started working with essential oils,” explains founder Catherine LaSasso. "I immediately fell in love with their natural properties and captivating aromas. I began developing fragrance blends that my husband Greg and I believed matched up with the mood of destinations we’ve enjoyed in and around San Francisco.”

This led to hand-poured, soy wax candles made in the Bay Area, blended with up to six essential oils, in an array of locally inspired aromas.

  • Destination Fragrances
The first candle in the Scents of San Francisco collection was “The Haight.” Catherine researched the neighborhood's history to pick the fragrances that best represented it.

“The Haight fragrance takes you 'back in time' to the Summer of Love, with notes patchouli and cedarwood,” she states.

From there, the collection grew. “Sometimes the fragrance includes plants that are in the location. We developed a candle for The Conservatory of Flowers in Golden Gate Park to match the fragrance of a popular citrus allspice plant found in their gardens. Our Mission, Chinatown and North Beach candles use oils that capture food styles found in each of these destinations.” The perfect San Franciscan finishing touch? Each candle is wrapped with what looks like a Muni transfer.

  • Destination Fragrances
Something else that could be seen as innately San Franciscan is the desire to use earth-friendly, natural products. This penchant for purity makes up the DNA of Destination Fragrances.

“Our philosophy is to develop fragrances using only pure essential oils — no synthetics or ‘fragrance oils,’” Sasso says. “Most of the oils that we use are organic or wildcrafted and are grown and processed sustainably.”

Fourteen different destination fragrances have been crafted for San Francisco and surrounding areas, including Muir Woods, Sausalito, Big SurCarmel-by-the-Sea, and Ojai Valley. Next up is a coastal scent, a few more San Francisco neighborhoods, and other locales that are now top secret.

What's not secret is that San Francisco smells great, despite a random odor here and there. We smell fantastic, and this company proves it. You can shop Destination Fragrances, including their just-released candle, "San Francisco Holidays," at City stores including Anthem, Foggy Notion, Urban Mercantile, Perch, Legion, the de Young Museum Store, or online here

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About The Author

V. Alexandra de F. Szoenyi

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