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Friday, September 25, 2015

Rep SF: N.S.E.WestCo

Posted By on Fri, Sep 25, 2015 at 5:15 PM

N.S.E.WESTCO
  • N.S.E.WestCo

We San Franciscans are a proud lot. My entire business, SFCentric, focuses on all things San Francisco. Other such natives are in a perpetual sea of black and orange, red and gold, and blue and yellow. Shirts with the bridge, the cable car, the tower, anything remotely representing San Francisco are bought and worn. (Don't even get me started on the tattoos.)

For those wondering where that dope garment came from, who's the newest artist on the block reppin' the City, and who are the legends, this new column is for you. Basically, it's "all things City that are dope and pretty." First up, new clothing line N.S.E.WestCo.

N.S.E.WESTCO
  • N.S.E.WestCo


Oaklandish, proven to be a popular brand stylishly representing The Town, saw the need to give love to San Francisco (and some other cities), and N.S.E(Never Say Elsewhere)WestCo was born."

[It] was born out of that success, out of the understanding we gained around communities, their pride of place, and desire to spread that local love," explains the company in a statement to SF Weekly. "With the two neighboring cities cross-pollinating more and more in the last five years, it was only a matter of time that San Francisco caught on to Oaklandish and wanted a taste of the local love movement for their own"

There's unlimited room for talented T-shirt and accessories creators, but the dilemma is how to create something that hasn't been done too often, something original that will impress a San Franciscan who already has a closet full of S.F. tees. N.S.E.WestCo. looks to take a different angle of San Francisco life.

click to enlarge N.S.E.WESTCO
  • N.S.E.WestCo
"Most SF apparel ends up feeling touristy or logo heavy, almost always celebrating the Golden Gate Bridge, our sports teams or the state of California as a whole — how many Californian bears, poppies, and state outlines have you seen walking the streets? Too many!" declares the brand. "N.S.E.WestCo celebrates The City proper as it’s lived by its locals. We celebrate S.F.’s day-to-day lifestyle with original designs that encapsulate our history (Undead), as well as where we are as a community right now – the housing struggle (SF Love Letter & Rent Control), our bike culture (Bike Lock), our favorite city secrets (35th Ave.), and even the Golden Gate Bridge, but from our local commuter point of view."

Designed and printed in house, with the exception of guest artist-designed shirts — the lead designer is S.F. resident Bobby Zwahlen — these shirts are ornate, with old-school fonts and graphics, look and wear well (the company kindly sent samples), and offer something familiar yet original in their approach and execution. Even better, The company donates 10 percent of web sales back to the Community Partner Spotlight of the month. From Sprouts Cooking Club this month, to Playworks in October and beyond, N.S.E.WestCo is serious about giving back to the community.

Shop this new brand at Convert Man and Perch (Hayes Valley), Body (The Castro), Density and Wonderland (The Mission), Picnic (Polk), Sports Basement (SoMa and The Presidio), as well as nsewestco.com, and may you "never say elsewhere" about San Francisco.


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V. Alexandra de F. Szoenyi

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